Category: Marketing

Posted on

How Consistent Are You?

For the last four and a half years, Maverick and I have taken our morning walk at about the same time every day. I don’t need to remind him—he expects it. That’s what consistency does.

Over time, it turns an action into a habit and a habit into something people can count on.

I learned the other side of that lesson when I stepped away from marketing my voice-over business for several months. When the consistency stopped, so did the momentum.

Whether you’re in voice-over or running any small business, marketing isn’t something you do only when you feel like it. Keep showing up—even when the results aren’t immediate. Consistency is what keeps your business moving forward.

#Consistency #SmallBusiness #Marketing #VO

Posted on

How Specific Are You When Looking for Clients?

I was thinking this morning and I had to ask myself…“Who might need a voice actor?”  …is a pretty broad question.

But when you start looking at specific industries, specific job titles, and the kind of work those people actually produce, the picture becomes much clearer.

Getting specific doesn’t necessarily limit your opportunities.Sometimes ithelps you recognize the right ones.

Have you ever found that narrowing your focus actually opened more doors?

#VO #VoiceOver #BusinessDevelopment #Networking

Posted on

Stay The Course!

It’s easy to stay the course when you can see the results.

It’s much harder when the numbers
slow down and you begin wondering
whether your effort is making any difference.

I looked at some numbers this morning, and
they hadn’t changed much overnight. I’ll
admit, there was a little disappointment.

But not every bit of progress shows up
immediately. Sometimes people are
watching without responding. Sometimes
the work is doing something beneath the surface.

That’s when patience matters—but
patience doesn’t mean sitting still.

It means continuing to do the work,
making adjustments when needed,
and staying the course long enough
to give your efforts a chance to grow.

What helps you stay the course when the results slow down?

Posted on

The Social Media Worm Hole

I’ve been taking a much closer look at who I follow on social media.

For a while, I followed people simply because they followed me. I should have been looking for genuine connections—people with shared interests, creative energy, or something meaningful to say.

I’ve made that change in my marketing plan, and I think I’ll start seeing the results soon.

Are you building a community or collecting a number?

#VO #Creatives #Networking #SocialMedia